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Category: Destination Strategy

Korean Travelers Skip Rome-Florence-Venice: Where They’re Going Instead in Italy

Lama Monachile cove and beach in Polignano a Mare framed by limestone cliffs and whitewashed houses.

A Korean tour package surged 300% by ditching the classic trio. Here’s where informed travelers are heading now — and why it changes your Italy planning.

Your Boutique DMC in Italy

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